Key Points
- A recent report by Microsoft found that users who utilize AI for decision-making are more likely to describe themselves as ambitious and confident, with a 30 percentage point difference compared to those who don’t use AI.
- The report identified a group of "AI Enthusiasts" who are driving the growth of AI adoption, with 46% of American consumers now using generative AI at least once a week, a 24% increase in just three months.
- Microsoft is committed to making AI more accessible, innovating new ways for people to interact with AI through voice input, on-screen interaction, and integration across apps, web, and devices.
Microsoft recently released a follow-up report to their initial consumer AI report, "From Burnout to Breakthrough," which was shared in July 2025. The new report examines the evolving attitudes toward AI and presents findings from research conducted by an independent research firm, Edelman Data & Intelligence, among 1,000 consumers in the United States. The study found that users who utilize AI for decision-making are more likely to describe themselves as ambitious and confident, with a 30 percentage point difference compared to those who don’t use AI. This gap has widened since the initial report, reflecting a shift in how people perceive their potential and act on it.
The report identified a group of "AI Enthusiasts" who are driving the growth of AI adoption. These individuals are more likely to use AI to make decisions and treat AI as more than just a tool or search engine. The share of American consumers using generative AI in their personal lives outside of work at least once a week has grown from 37% to 46%, a 24% increase in just three months. This growth is largely driven by younger generations, with 58% of Gen Z and Millennials now using generative AI at least once a week.
Microsoft is committed to making AI more accessible, innovating new ways for people to interact with AI through voice input, on-screen interaction, and integration across apps, web, and devices. The company has integrated these capabilities into the Copilot ecosystem, helping users interact more intuitively on their PC and within the familiar environments of their apps, web, and devices. The latest research shows that users are experiencing greater benefits from AI, with 61% of Gen Z and Millennials saying AI has had a positive impact on their professional lives, and 64% reporting a positive effect on skills and learning.
The report also found that users are unlocking motivation and more as they continue to use AI. The most common emotions people report after using AI to make a decision are now "more informed and smarter" (41%) and "more confident in my decision" (39%). Notably, "motivated" has overtaken "relieved" as a more frequent response, rising by 7 percentage points since the first wave. AI Enthusiasts are leaning in on personalization and transparency, with 44% of all American consumers saying they trust AI more when it remembers their preferences.
Collaboration is the defining action of AI Enthusiasts, with those who treat AI like more than just a tool being +18ppts more likely to report that using AI helps them get more done and feel productive. The way users leverage AI for decision-making has shifted to lead with collaboration, with the most common way AI helps now being comparing choices (38%, +8ppts). The advantage now belongs to those who choose to explore their ambition, with more entry points than ever, the difference will come down to action—and who takes it. As the technology continues to become more intuitive and accessible, these deeper forms of engagement are more available to all.
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