Key Points
- The Microsoft Store on Windows now features a personalized homepage and improved search functionality, available to its 250 million monthly users.
- New integrations with Windows include the ability to install apps directly from Windows Search and receive app suggestions for file extensions.
- The Store has received performance enhancements, making it twice as fast as six months ago, with more updates planned for this year.
Microsoft Store Revamps User Experience with AI-Driven Features and Deeper Windows Integration
Microsoft announced a significant update to the Windows Store, introducing a personalized homepage and enhanced search capabilities. The redesign aims to provide a more tailored experience for its 250 million monthly users, catering to gamers, productivity enthusiasts, and developers alike.
Personalized Homepage
The revamped homepage now displays fresh recommendations based on users’ recent activities, regional trends, and current deals. These personalized suggestions are controlled by individual Store settings, ensuring a unique experience for each user. Users can expect to see these changes roll out in the coming weeks.
Improved Search and Discovery
Four key improvements aim to streamline content discovery:
- Smarter Search: The updated search function is now more intent-aware, leveraging app updates, ratings, and language nuances to deliver more relevant results.
- Copilot Integration (U.S. only): Users can access Copilot in the bottom right corner of product pages to ask questions or compare products.
- “Discover More” Section: Product pages now feature related content, helping users find additional apps of interest.
- Product Page Badges: Easily identify apps with AI features or those optimized for Copilot+ PCs.
Deeper Windows Integration
Two new features enhance the Store’s integration with Windows:
- Windows Search App Installation: Users can now search for and install Store apps directly from Windows Search.
- App Suggestions for File Extensions (preview): Windows Insiders in the U.S. and China can opt to receive app recommendations for opening specific file extensions.
Performance Enhancements
Microsoft has significantly improved the Store’s performance, with launch times now twice as fast as six months ago. Installation reliability and speed have also been enhanced, with users encouraged to update to the latest Windows version to experience these improvements.
Additional Updates
Other notable updates include:
- Individual Game Component Installation: Reduce download sizes by installing only necessary game components.
- Faster In-App Rating Dialogs: Provide feedback to developers more efficiently.
- “Last Updated” Field: Easily check when an app or game was last updated on its product page.
New Partners and Future Updates
Since December, the Store has welcomed new partners like Notion, Perplexity, Docker, and Day One, with more on the way, including Manus, an autonomous AI agent. Microsoft invites users to submit feedback via the Feedback Hub (WIN + F) under Microsoft Store to shape future updates. The company promises more exciting features, which will be showcased in the “What’s New” section of the Store.
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