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Smart Shopping with Edge Copilot

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Key Points

Microsoft has announced a new shopping experience in Microsoft Edge to make the holiday season more enjoyable and convenient for users. The company has integrated Copilot, a personal AI-powered shopping assistant, into Edge to provide users with a smarter way to shop. Copilot is now available in the US and offers various tools to help users make informed purchasing decisions.

With Copilot in Edge, users can access Cashback, Price comparison, Price history, Product insights, and Price tracking directly within the browser. When visiting a supported retailer’s page, users can click on the Copilot icon to view a product insights card with valuable information to help them make better purchasing decisions. Users can also set price alerts and ask follow-up questions within the same side pane, making the shopping experience more convenient and efficient.

In addition to these features, Copilot Mode in Edge can notify users of better prices and cashback deals. This feature can be toggled on and off through Edge settings, giving users full control over their shopping experience. Copilot Mode can proactively notify users when a better deal is available at another retailer, helping them save time and money.

The new shopping experience in Microsoft Edge is designed to make the holiday season more enjoyable and convenient for users. With Copilot and Copilot Mode, users can shop with confidence, knowing they are getting the best prices and deals. The feature is available to users in the US, and those running a Windows PC already have Microsoft Edge installed. Users on macOS, mobile, or Linux devices can also download Microsoft Edge and experience the new shopping features.

The introduction of Copilot and Copilot Mode in Microsoft Edge demonstrates the company’s commitment to innovating and providing users with a better browsing experience. As the holiday season approaches, Microsoft Edge is poised to become the go-to browser for users looking to shop smarter and save time and money. With its streamlined shopping experience and AI-powered shopping assistant, Microsoft Edge is set to make a significant impact on the online shopping landscape.

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