Windows 10 Makes Microsoft Dream of Overtaking Google Search


Microsoft is currently the only company that at least hopes to get closer to Google and compete against the Mountain View-based firm in search, and until now, plans to do this are advancing quite nicely.

The software giant revealed when announcing Q3 FY2016 results that search advertising revenue improved by 18 percent during the quarter, mostly thanks to Windows 10, as more people made the move to the new operating system.

Here’s how it goes. Windows 10 comes with Bing as the default search engine while also offering Cortana (which, in turn, is powered by Bing and uses the same search engine for looking online for information) on both PCs and smartphones. The more people use Windows 10, the bigger the revenue of Bing, and at this point, Microsoft says that at least 270 million customers run Windows 10.

“We see this trend across our enterprise customers with 83 percent of them in active pilots today. We believe enterprise deployments will continue t… (read more)

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