Boost PWA Engagement: App Actions on Windows Deliver Seamless User Experiences

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Key Points

  • Microsoft introduces App Actions for Progressive Web Apps (PWAs) on Windows, starting with Edge version 137.
  • App Actions allows users to access key app features directly from their current context, reducing workflow friction.
  • Developers can enable App Actions by publishing their PWAs to the Microsoft Store and following a simple implementation process.

Microsoft Enhances Windows with App Actions for Progressive Web Apps

Microsoft has announced the availability of App Actions on Windows for Progressive Web Apps (PWAs), beginning with the release of Edge version 137. This innovative feature enables users to seamlessly integrate high-value app functionalities into their daily workflows, minimizing the need for app switching and boosting productivity.

What are App Actions?

App Actions allows users to invoke specific features of their installed PWAs directly from within their current context, such as selecting text in an article and sending it to a note-taking app like Goodnotes. This streamlined experience reduces friction, helping users accomplish more while enhancing app engagement and discovery. For instance, Goodnotes, a popular PWA, has already leveraged App Actions to enable users to create quick notes from selected text without manually switching between windows.

How to Enable App Actions for Your PWA

To integrate App Actions into their Microsoft Store-published PWAs, developers can follow these straightforward steps:

  1. Define an Action Manifest: Describe each action in a simple JSON file.
  2. Setup a Custom Protocol Handler: Enable the App Actions runtime to launch the PWA through a protocol URI.
  3. Setup Your App as a Share Target: Allow the App Actions runtime to pass input data to the PWA.

Additionally, developers can utilize the PWABuilder to package their app for the Microsoft Store. Optional steps include defining a PWA Launch Handler for customized app launching and testing actions via the App Actions Testing Playground.

Official Guidance and Next Steps

Microsoft invites developers to explore the Enable App Actions on Windows for a PWA documentation for detailed implementation guidance. As the company looks forward to seeing innovative uses of App Actions, the Microsoft Store and Azure-powered development tools are poised to support the creation of more engaging, user-centric experiences. With this update, Microsoft continues to enrich the Windows ecosystem, bridging the gap between web and native app functionalities. Developers are encouraged to embrace this opportunity to elevate their app’s visibility and user satisfaction, ultimately contributing to a more streamlined and productive user experience on the Windows platform.

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