Key points
- Azure AI Foundry is a developer platform that offers a curated catalog of generative media models, including OpenAI’s Sora 2, to empower software development companies and builders.
- Sora 2 is a creative powerhouse that enables developers to generate stunning video content, including animated assets, personalized content, and interactive campaigns, with features like realistic video generation, synchronized audio, and creative controls.
- Microsoft Azure provides a secure and scalable environment for Sora 2, with enterprise-grade security, content filters, and robust controls to help developers innovate confidently and safely.
According to sources, Azure AI Foundry has launched OpenAI’s Sora 2 in public preview, allowing developers to create stunning video content with ease. Sora 2 is a powerful tool that enables developers to generate video content, including animated assets, personalized content, and interactive campaigns, with features like realistic video generation, synchronized audio, and creative controls. This is a significant development for Microsoft Azure, as it provides a secure and scalable environment for Sora 2, with enterprise-grade security, content filters, and robust controls to help developers innovate confidently and safely.
Developers can use Sora 2 to accelerate storyboarding, drive engagement, and transform the creative process, without sacrificing safety, reliability, and integration. Marketers can rapidly produce stunning, branded campaign assets, while retailers can engage customers with interactive and localized campaigns. Creative directors can transform imaginative ideas into dynamic movie trailers and cinematic experiences, and educators can create immersive lesson plans and interactive media that spark curiosity and deepen understanding.
Sora 2 stands out by combining OpenAI’s most advanced video generation capabilities with the trusted infrastructure and security controls of Microsoft Azure. The platform offers a unified environment, advanced capabilities, and enterprise-grade security, providing the foundation for creativity to flourish and ideas to become reality. With Sora 2, developers can innovate boldly and confidently, and Microsoft is committed to delivering secure and safe AI solutions for organizations of all sizes.
The pricing and availability of Sora 2 have also been announced, with the model available via API through Standard Global in Azure AI Foundry, starting at $0.10 per second. Developers can get started with Sora 2 today and explore the full catalog of generative media models in Azure AI Foundry. As Microsoft continues to invest in AI and machine learning, Sora 2 is an exciting development that has the potential to revolutionize the creative industry, and Azure AI Foundry is the perfect platform to harness its power.
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