Revolutionizing Business: Style Meets AI

Key points

• Ask Ralph is a new AI-powered styling companion that helps consumers find products and inspires them with Ralph Lauren’s unique take on style.
• The conversational AI shopping experience is built on Azure OpenAI and available in the Ralph Lauren app in the US, allowing users to interact with it like a stylist in a store.
• Ask Ralph is powered by Azure’s agentic AI capabilities, enabling immersive and personalized experiences at scale, and will continue to evolve with new features and offerings.

According to sources, Artificial Intelligence (AI) has become an integral part of our daily lives, transforming the way we access information and organize our lives. AI is also changing the way we shop, with AI-powered shopping tools making it easier for consumers to find products. Ralph Lauren has taken this a step further with the launch of Ask Ralph, a new AI-powered styling companion that not only helps with product discovery but also inspires consumers with Ralph Lauren’s unique and iconic take on style.

Ask Ralph is built on Azure OpenAI and is available in the Ralph Lauren app in the US. Users can interact with Ask Ralph by asking simple, conversational questions or using prompts to find the perfect look for any occasion. Ask Ralph responds with curated, fully stylized, visually displayed, and shoppable outfits from across the Polo Ralph Lauren brand, tailored to the user’s unique prompts.

The launch of Ask Ralph is a continuation of Ralph Lauren’s commitment to creating an elevated, personalized experience for its customers. Naveen Seshadri, Ralph Lauren’s Chief Digital Officer, stated that "At Ralph Lauren, our focus is always on the consumer. We harness innovative technologies to create an elevated, personalized experience that draws customers into Ralph’s iconic world at every interaction."

Ask Ralph is powered by Azure’s agentic AI capabilities, which enable intelligent systems to plan, reason, and act. These agents are transforming retail by enabling immersive, personalized experiences at scale. With Azure AI, retailers have the power to build immersive, intelligent shopping experiences that scale, adapt, and inspire.

As Ask Ralph continues to evolve, it will offer an even more personalized experience, expand across markets, platforms, and additional Ralph Lauren brands. The launch of Ask Ralph marks a new era of conversational commerce, where AI inspires and helps people find new ways to express their personal style. With Azure AI, the future of retail is looking brighter, and Microsoft is ready to help retailers innovate with confidence.

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